This advertisement for Gucci really popped out at me because of the surreal quality that is created by the blurring out of everything except for the model who looks like she is day dreaming. Also, all of the colors in the background contrast the red of the model's dress.
This advertisement appeals to peoples' need for prominence, as well as their need for autonomy. The ad appeals to our need for prominence in that the model in focus appears to be at a high class party which we can infer because of what the model is wearing as well as what we can make out of what the surrounding people are wearing. This gives people the impression that If they buy Gucci (a brand already associated with high status) they will be accepted into a world of high class. The ad also appeals to our need for autonomy in that the model is in a crowded place, however she is set apart by what she is wearing. At the same time, she fits in to a lager community, which can also be seen seen as appealing to our need for affiliation.
Some people, if not most would look at the model and say, "Wow, I want to be her," which could convince some people into buying the clothes she is wearing. After seeing the movie, "Missrepresentation", I look at the model and think to myself, "nobody looks that perfect- not even in Gucci!" Because I have been educated on the subject, I know that she has most likely been spray-tanned, caked in makeup, and heavily edited (or she has an eating disorder). For this reason, the advertisement does not convince me to buy Gucci. I think it is extremely depressing that the majority of women and girls will look at the model and hate themselves because they are not glistening with the perfect tan, and not unnaturally facially symmetrical and slender, which in reality is not possible.
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