This is an advertisement for the new McDonald's veggiburger. I was rather surprised when I saw the yellow double arches bellow a picture of vegetables because I do not often associate vegetables with McDonald's. Most people who see this ad would most likely agree with me.
McDonalds most likely created this advertisement with the transfer/association technique in mind. Everyone, whether they eat at McDonald's or not associates it with grease, calories, and low quality. This is almost the opposite of what is pictured in the advertisement. This is because they want people to start associating McDonald's with cute animals made out of vegetables.
In my opinion, it is going to take a lot more than a cute animal made out of vegetables for me to stop associating McDonald's with nastiness, which is why this advertisement does not work for me. Despite this, the advertisement is memorable because it is a nice break from the often overwhelming advertisements and commercials because it is so simple.
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