Media #10: Verbier St-Bernard

     This is an advertisement from a Metropolitan magazine that I found on the train from England to France for a ski village called Verbier St. Bernard. The advertisement’s main technique is the appeal to the need to escape. On the left side of the advertisement, a situation that no one likes to be in- a traffic jam of taxis in the snow is shown. This provokes feelings of claustrophobia, discomfort and stress. Also, the picture quality is blurry, which adds to the effect. On the right it shows a skier skiing down beautiful open cliffs, which are covered in an untouched blanket of snow. Because of the openness of the scene, the right side of the advertisement has the opposite affect from the left. It provokes feelings of freedom, adventure, and serenity. This is a perfect example of appealing to ones need to escape the world of traffic and crowds.

           

     I think this advertisement is very effective because it is relatable to many people and draws a contrast which effective conveys the message of the advertisement- if you stay at Verbier St. Bernard then you will be free from your monotonous life full of cramped situations and discomfort. Most people can realte at some level to the image. The only issue with this advertisement is that it does not say what Verbier St. Bernard is or where one can find out more about what exactly it is. It simply says “discover all or offers online!”