This is an advertisement that I found in a Vanity Fair magazine on the last page right next to a wordy interview with a comedian. If you were just scanning the pages, you might mistake this unusually wordy advertisement for an article or interview like the one right next to it. I believe this was done deliberately. My opinion was verified when I looked closer and realized the paragraphs were on "the complete Sleep Number experience" and "You'll only find Sleep Number at a Sleep Number Store"- a completely unnecessary addition to the actual information on the Sleep Number, however it creates more words therefore making the advertisement blend in with the articles around it. You can tell that the advertisers do not want people to actually read the words because they are an extremely light color- they just fill up space.
The advertisement uses the "magic ingredient" marketing technique in that it provides new technology and claims that it has the ability to solve anyone's sleeping troubles. I don't think this technique will be effective enough to make people get up and buy it because their problems will be solved, however it will likely convince people to call the given number for more information assuming the person has sleep troubles.
An aspect of the article that really bothered me as the title; "This is not just a bed." This is pretty much the most cliche that an advertisement could have. Although it may provoke a little bit of curiosity, I really believe that a better title would have captured the interest of more buyers- like an amazing fact or statistic.
I completely agree with you about the noneffective nature of this ad. It's funny how advertisers think that people can be tricked so easily. They think that if it's looks like an article we will believe it is. In my personal opinion, this approach is actually less effective than a traditional marketing approach. I think that instead of making it look like some normal old article, they should have made it look like some kind of interesting ad, therefore actually getting more attention and provoking more curiosity.
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