Media #6: Clorox

   
     
     This is an advertisement for Clorox cleaning products that I found in a magazine. It immediately caught my attention because of the bright contrasting colors that cover the entire page. Also, the bathroom reminds me of my bathroom because of the colorful tile. This shows that the advertisers used the plainfolks technique to appeal to most middle class customers in that the bathroom pictured in the ad could be any middle class family's bathroom, making the ad relatable. 

     The pictured bathroom is also very clean- there is not a spot of dirt anywhere. A spotless bathroom is the goal of most mothers or wives, and this advertisement makes it seem like if they use Clorox, then they will have a spotless bathroom. For this reason, the target audience of this advertisement is wives and/or mothers. In addition, the toilet is pink, and pink is a typically feminine color. 

     In the bottom of the advertisement, "the toilet" is translated into french ("le toile"). French is often seen as a luxurious language, adding class to anything- even toilets. For this reason, the advertisement appeals to our need for prominence. 

     I think that this ad is effective in creating an emotional tie with the viewer because it looks like a lot of peoples' bathrooms, however I do not think that the advertisement was successful in making toilets, and the Clorox brand classy. I think that a better advertising strategy would be to stick with trying to make mothers and wives make emotional ties to the product.