Media #7: Milky Way

  

     

I found this advertisement for Milky Way candy bars in a People magazine. People magazine features pictures of people (mostly celebrities) on every page. This advertisement did a great job of blending in with the magazine because the focal point is the two ice skaters. Also, the fact that the ice skaters appear to be looking directly at me really turned my attention to this advertisement. 

     Also, the advertisers use the testimonial technique in that it quotes Matt Brush, a US skating judge as saying "Sorry I was eating a Milky Way." This makes possible buyers think that if its good enough for a U.S. skating judge then it must be good enough for them. 

     The advertisement is also humorous, which in my opinion always makes people remember a brand. The fact that a judge messed up his scoring because he was eating a Milky Way bar makes me laugh. The fact that the Milky Way bar is part of the joke makes me remember the advertisement, as well as the Milky Way brand so that when I see it in a store I will associate it with the humorous advertisement.