This is a print advertisement for the World Wildlife Foundation. It depicts a match producing a fire-colored leaf instead of a flame. The page itself is very simple- the only thing that really grabs your attention is the orange leaf because everything else is black and white- even the logo itself. What is also interesting is the fact that actual message of the advertisement is very small, and in the corner of the page.
The message of the advertisement, "Be respectful out there" is in itself extremely vague- it could mean anything really. In combination with the simplicity of the image, you almost wouldn't be able to tell what the advertisement was actually advertising if it weren't for the WWF logo. This could be because WWF wants people to research the organization for themselves and find out more. In this way, the advertisement appeals to peoples' need to satisfy curiosity.
I do not think that this advertisement is effective in spreading its message because it is extremely vague. People who might actually want to learn more about WWF are not given a website to go on, or a phone number to call.
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