Media #4: Extra

       I found this advertisement for Extra gum in a People magazine. It immediately grabbed my attention for several reasons. For one thing, the background was bright green- it was hard to miss. Also, the text is comically large, and is white, which contrasts the green. This helps the advertisement's effectiveness because obviously. in order for someone to want to buy the product their eyes must be drawn to the advertisement. Also, these colors put together make me think of refreshment, and mint flavored things (like Extra spearmint gum). 
     
    This advertisement is an example of appealing to the need to escape. It says, "So refreshing it's like your mouth's on vacay." This is a faulty analogy- how on earth is chewing so refreshing that it feels like your mouth is on vacation- and what does it mean to have ones mouth be on vacation? Nevertheless, the refreshing colors, and the word "vacay" definitely are meant to make people feel like if they chew Extra, then it will feel like they are escaping to a vacation.

    Personally, this ad worked on me. I looked at the realistic picture of the mint leaf, the refreshing colors in the background, and the word vacay, and I immediately craved mint gum- long-lasting Extra spearmint gum to be precise.