I found this advertisement for L'oréal Paris' Preference hair dye in a People magazine. People magazine is pretty much the perfect place to advertise in order to reach their target audience which is women of all age- especially those who read tabloids.
In the top right corner of the pages, there are the words luminous, luxurious -'f legendary. The purpose of these words is not to describe the product as would be expected, but is to make people think that if they use Preference hair dye then they will embody these adjectives. In other words, they are there to tailor to people's need for prominence. However, there really isn't anything luminous, luxurious, or legendary about hair dye.
In addition, the advertisers use the testimonial technique with Gwen Stefani where it says underneath her billowing blonde hair, "My signature blonde? Its preference." They do this to make possible buyers think that if celebrities use this brand, then it's obviously great product. However, I'm fairly certain that Gwen Stefani is a natural blonde.
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